J Smith Esquire presents AIR - the new S/S 2012 collection

Ready-to-wear Cloud Hats - Hand finished straw confections, each hat individually double-dyed with unique clouds and a signature drawstring headfitting to ensure one-size-fits-all.

Ready-to-Wear Feather Headpieces - Gorgeous silk-bound millinery bands with large and small hand-made feathers, hand tailored, one size fits all.

Couture Parrot Headdresses - Dramatic, ceremonial couture works of art, showcasing the skills of Artisan, Craftsman and Sculptor. Each and every feather has been hand-cut from twin layers of fine suede in vibrant Macaw colours, while Venetian-style masks sparkle beneath in Swarovski Crystal Chain.

The ready-to-wear collection will preview at Headonism during London Fashion Week, opening with a private view sponsored by Ascot, on the 16th of September from 5pm to 7pm. A showroom follows for the remainder of London Fashion Week from 16th to 21st September.

The couture collection will be presented as part of a special exhibition at The Royal Horseguards Hotel on 16th September from 7.30 to 9.00pm.

The exhibition is called Guoman presents J Smith Esquire: 5 and will launch five bespoke hats, specially created for the London hotels in the Guoman Hotels group. Alongside the doormen's hat collection, are the Parrot Headdresses and a compendium of showpieces and collaborations from the last five years of J Smith Esquire millinery. The exhibition continues for four weeks.

Blow Sales Agency are in charge of all sales for J Smith Esquire for this season. Blow will have a collection of the ready-to-wear items available for private viewing. Buyers can make appointments at Blow's showroom or should contact sales@noisybrands.com.

The Red and Green Macaw headdress was first shown in July 2011 at Rome Couture Fashion week, at the Limited Unlimited exhibition curated by Susanna Cucco and suppported by Silvia Fendi. Justin has created five one-off pieces for Agi & Sam's fourth collection, for an exhibition at Somerset Hourse on the 21st of September. Agi & Sam are supported by Fashion East and Newgen Installations. Justin will also be working with Aganovich on their Paris show on 27th September and will be collaborating on a major show for Jakarta Fashion Week in November 2011.

For further information contact lauren@blow.co.uk

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